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testing

Strategy
Creative & Content
Testing
Delivery
Activity Tracking
Acquisition & Retention

We admit it, we're compulsive testers.

Testing allows us to know what messaging will result in the most conversions, how an email message renders in the inbox, and what might be hurting deliverability.

For us, testing is at the heart of any successful email marketing campaign. Fast Trike tests your subject lines, promotions, graphics, personalization, day of week, time of day, landing pages and other items that can make or break a campaign. A/B testing as well as more sophisticated multivariate testing improves responses to email marketing programs.

But we don't stop there.

Fast Trike's Inbox Marketing CheckUp is the definitive resource for knowing what impact your email is having. It Includes:

  •  Inbox Perspective. A report comprised of screen captures of your email in 30+ email clients, including how the email is rendered in different views inside of each client.

  •  Inbox Assurance. A report of email deliverability to 20+ United States Internet Service Providers and 10+ European Internet Service Providers. This report will tell you how your campaign has been delivered to three “seed addresses” for each ISP.

  •  Inbox Reader . A report of spam filter scores from Client SPAM Filters, Server SPAM filters, ISP SPAM Filters, and Email Client Filters.

  •  Inbox Blacklist Exam. A report on what of 200+ blacklists the email server and content appears on. (Dedicated IP address needed for Inbox blacklist exam.)

 

Talk with us about your email marketing and we guarantee you will take away easy-to-implement ideas that will increase open rates, click throughs or conversions.

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