Self-Service Email Marketing

Self-Services:

Getting started

Features

Why email marketing?

Permission-based email marketing

Full-Service Email Marketing

>>Monthly email marketing consulting
>>Custom email marketing template
>>Real-time reporting & analytics
>>Web-based, easy-to-use interface
>>Trigger/event-based tools
>>Segmentation filters
>>Can-Spam compliance features
>>Historical Tracking by recipient

Do-it-yourself email service providers all deliver online tools for you to deliver email marketing messages, track open and click through rates, and manage your database.

What don't you get? Help with your marketing.

But don't worry, the gang at Fast Trike has had a brilliant idea. We deliver the same affordable services all of the other email service providers do (only better of course), throw in advanced features at no extra charge – like the ability to stick surveys in your email and to set up event-based/triggered emails for advanced customer relationship management – and do what none of the other company’s do – provide marketing consulting each month. For over six years, Fast Trike has been helping customers create and deliver email marketing messages with winning results.

You know what the difference is? We're not just tech people, we're marketing people too.

Why not take Fast Trike for a turn around the driveway?

Includes:

• Custom email newsletter/postcard HTML design
• Initial email strategy conference call
• Implementation conference call
• Monthly conference call to discuss performance of previous month's email marketing and strategy moving forward
• Advanced Email Delivery Platform access
• Real-time click-thru, open rate, bounce and unsubscribe tracking
• Bounce Retry /Processing Management
• Event-based/triggered email toolset
• Opt-in and double opt-in utilities
• Email referral/send to a friend tool
• One hour of support per month
• Surveys, profile update forms
• Message personalization
• multiple mailing lists
• Automatic Unsubscribe Confirmation Message
• Customizable demographics and filtering - up to 200 attributes
• Spam Content Checker
• Multi-part Messaging
• Message Attachments
• AOL Subscriber Settings
• Spamtrap address removal
• Data upload and download utilities
• Online scheduling interface
• Visual message reports
• Reply/ unsubscribe handling
• SPAM Tracking system
• Content library/image storage
• Built in WYSIWYG Editor
• A/B Split testing
• Workflow Mapping and Notes
• Message Sequencing
• Transactional Messaging
• PLUS MUCH MORE

The following technology features are available for additional fees:

• Email to Website activity tracking
• CRM Integration/API interface
• Dedicated servers and IP addresses
• Additional support hours

Companies use Fast Trike to send personalized communication to their prospects and customers. Fast Trike expressly forbids the transmission of unsolicited commercial email and unsolicited bulk email. In order to enforce an anti-spam policy, we have the following definition for determining what constitutes "spamming":

SPAM is an unsolicited commercial email, or an email sent to a recipient who would not have a reasonable expectation of receiving email from the sender.

What is SPAM?

Any email advertising illicit or illegal activities.

Any message sent to email addresses which were not provided by the recipient, including those collected from newsgroups, web sites, and domain registration information.

What is not SPAM?

Email sent by an organization with whom the recipient had previously established a relationship, PROVIDED THAT the sender provides a mechanism for recipients to remove themselves from the mailing list. This can include:

• Product support updates
• Organizational news updates
• New related product offerings

In the event that Fast Trike receives complaints regarding unsolicited email from a Fast Trike customer source, the customer will be required to supply the external source of their customer data.

Fast Trike encourages companies to respect their customers’ time and attention by controlling the frequency of mailings to individual email addresses, as well personalizing communication with information that indicates they have an existing relationship with their customers. (Most bulk lists contain only an email address.)

Need full-service help including design, strategy, creative and program management? Visit Fast Trike's homepage.

1. Learn about our features.

2. Speak with one of our Account Representatives to discuss your email marketing needs, objectives and current challenges. You'll learn how Fast Trike can help you reach your goals. Schedule a chat.

3. If we seem like a good fit, you'll be provided with a trial account so that you can take Fast Trike for a spin.

When it comes to marketing, permission-based email programs level the playing field between large national brands and smaller companies on tighter budgets. That's because email is many times less expensive than traditional advertising such as print, TV, and radio. Email also provides another element that no other form of advertising does. It's called one-to-one advertising and it allows marketers to send unique messages to unique clients at the right time. Email also provides real-time analysis of the success of your marketing strategy. Here's just a few of the reason's customers turn to email marketing:

• Keep in touch with customers
• Grow contact lists
• Cut marketing costs
• Automate processes
• Add viral elements to marketing programs
• Increase sales and revenue
• Personalize communications
• Position their company or themselves as thought leaders
• Acquire new customers Retain customers
• Cross-sell products or services to existing customers
• Better understand client demographics
• Reduce IT costs
• Measure marketing ROI