Self-Service Email Marketing

Self-Services:

Getting started

Features

Why email marketing?

Permission-based email marketing

Full-Service Email Marketing

Creating and sending personalized and highly relevant messages is the cornerstone of effective email marketing. FastTrike's personalization engine handles email merge functions and dynamic content easily enabling marketers to conduct one-to-one marketing with their customers and subscribers. Features include:

Demographic/Profile & Activity-Based Segmentation Filters Filters are rules based on your data, used to filter out information for your reporting or messaging purposes. You can create a filter based on demographics/member profiles or on activity reports from previous messages. For example, you can create filters based on recipients that live in certain states and who clicked on a specific link in a previous message. Filters are also handy for marketers who prefer to send separate versions of their message to AOL subscribers, customers versus non customers, or numerous other customer segments.

Email Merge/Personalization - Email messages are easily personalized using our email merge "tags". Email merge tags are pulled directly from your customer/subscriber records (database), based on the demographic/profile fields you've created. You simply insert the email merge tags into the body of your message or subject line and when the message is emailed to your customers, the relevant information based on each customer's profile is automatically inserted into the message. Examples of email merge personalization include: first name, company name, state, product interest, publication subscribe to, last hotel stayed at, most recent product category purchased, etc.

Configurable Data Fields - Fast Trike's demographic/profile database allows clients to create and edit custom fields to record specific data about each entry in a mailing list. This capability enables you to integrate offline data, conduct online surveys and pull data into individual records, import customer transaction data and histories and more – and provides the underpinning of extremely personalized and targeted campaigns.

Dynamic Message Assembly - Dynamic Message Assembly (referred also as dynamic content, dynamic segmentation and content assembly or content customization) is the ability to create a single email template that delivers different, personalized emails to your customers based upon their demographic profile and preferences. This enables you to create multiple versions of a message using a single template and distribution, while integrating multiple sources of content.

Automated Trigger-Based Emails -Fast Trike's system can generate an automated follow-up email based on a customer’s response to the original email, allowing companies to keep a continuous loop of communication with their customers.

Customizable and Personalized Email Footers - Automatically include personalized information in the footer of each email you send, including items required by CAN-SPAM, unsubscribe/profile update links, the recipient's email address, postal mailing address, forward-to-a-friend functionality, and other features necessary for a successful email marketing program.

Need full-service help including design, strategy, creative and program management? Visit Fast Trike's homepage.

1. Learn about our features.

2. Speak with one of our Account Representatives to discuss your email marketing needs, objectives and current challenges. You'll learn how Fast Trike can help you reach your goals. Schedule a chat.

3. If we seem like a good fit, you'll be provided with a trial account so that you can take Fast Trike for a spin.

When it comes to marketing, permission-based email programs level the playing field between large national brands and smaller companies on tighter budgets. That's because email is many times less expensive than traditional advertising such as print, TV, and radio. Email also provides another element that no other form of advertising does. It's called one-to-one advertising and it allows marketers to send unique messages to unique clients at the right time. Email also provides real-time analysis of the success of your marketing strategy. Here's just a few of the reason's customers turn to email marketing:

• Keep in touch with customers
• Grow contact lists
• Cut marketing costs
• Automate processes
• Add viral elements to marketing programs
• Increase sales and revenue
• Personalize communications
• Position their company or themselves as thought leaders
• Acquire new customers Retain customers
• Cross-sell products or services to existing customers
• Better understand client demographics
• Reduce IT costs
• Measure marketing ROI