Self-Service Email Marketing
Self-Services:
Getting started
Features
Why email marketing?
Permission-based email marketing
Full-Service Email Marketing |
Fast Trike provides the ability to build stronger relationships and a better understanding of your customers through surveys, forms and user profiles. These features enable you to easily gather individualized information on your customers and their specific needs, and then create and send personalized and highly-targeted messages to each recipient.
Fast Trike's features for deploying forms and surveys include:
Customizable Opt-In Forms – Fast Trike's opt-in forms can be completely customized to match your Web site design. You choose colors, fonts and the position of form fields. Fast Trike's application then generates the HTML code that you place on your Web site to create the form. You can create a list of preferences such as HTML or Text Formats, a list of newsletters to subscribe to and which email clients (Outlook, Lotus Notes, Eudora, Netscape Communicator, etc.) the subscriber uses – or any other data you’d like to capture about your subscribers.
Reader Surveys – Create surveys to gather specific demographics and preferences of your subscribers (position, company size, email format, etc.) This allows you to easily gather individualized information on all your customers and their specific needs. The survey code is automatically generated and can be placed on your Web site or directly in an email.
Referral/Send to a Friend – Fast Trike enables you to include a referral (send to a friend) feature embedded directly into your email with a field for email addresses. Alternatively, you can create a referral tag that creates a link to a separate Web page with the functionality to enter multiple email addresses and a personalized message from the sender to the recipients. Our tracking system also enables reporting on referral activity.
Single/Double Opt-In Process – Fast Trike provides sample HTML code you can add to your Web site to send automatic single or double opt-in and welcome messages when your visitors subscribe to your emails.
Profile/Preferences Update Forms and Pages – Use our sample HTML code to enable your email recipients to change their email addresses or update profile or preference information directly from a link within the email message you send.
Trigger Emails from Forms/Surveys – Fast Trike's system can generate multiple automated follow-up emails based on a customer’s action, such as opening an email, clicking a link, or submitting a response to a survey or form.
Need full-service help including design, strategy, creative and program management? Visit Fast Trike's homepage.
|
1. Learn about our features.
2. Speak with one of our Account Representatives to discuss your email marketing needs, objectives and current challenges. You'll learn how Fast Trike can help you reach your goals. Schedule a chat.
3. If we seem like a good fit, you'll be provided with a trial account so that you can take Fast Trike for a spin.
When it comes to marketing, permission-based email programs level the playing field between large national brands and smaller companies on tighter budgets. That's because email is many times less expensive than traditional advertising such as print, TV, and radio. Email also provides another element that no other form of advertising does. It's called one-to-one advertising and it allows marketers to send unique messages to unique clients at the right time. Email also provides real-time analysis of the success of your marketing strategy. Here's just a few of the reason's customers turn to email marketing:
- Keep in touch with customers
- Grow contact lists
- Cut marketing costs
- Automate processes
- Add viral elements to marketing programs
- Increase sales and revenue
- Personalize communications
- Position their company or themselves as thought leaders
- Acquire new customers Retain customers
- Cross-sell products or services to existing customers
- Better understand client demographics
- Reduce IT costs
- Measure marketing ROI
|
