Strategy
Creative & Content
Testing
Delivery
Activity Tracking
Acquisition & Retention

The technology behind email delivery is rapidly advancing. To make sure our clients have the latest and greatest, we’ve developed close ties to a network of technology providers. We’ve evaluated all of the major vendors and have made decisions based on the needs of clients, deliverability, CAN-SPAM compliance, advanced services, and pricing.

Deliverability & technology features include:

• Activity- & Event-Based Triggers
• CAN-SPAM Compliance Features
• Customizable Opt-In Forms
• Surveys & forms
• Referral/Send to a Friend
• Single or Double Opt-in Process
• Profile/Preferences Update Forms & Pages
• A/B Split & Random Group Testing
• Spam Content Checker
• Multi-part Messaging
• Scheduling Controls
• Personalization Tags
• Segmentation
• Link Aliasing
• Unsubscribe Confirmation Message
• Reply/Unsubscribe Handling
• Bounce Retry/Processing/Management
• API List Integration/Synchronization
• Automated Welcome Message
• Activity- & Event-Based Segmentation
• Profile-Based Segmentation
• Spamtrap address removal
• Transactional Messaging
• Optional dedicated servers and IP addresses
• Message Sequencing
• List Hygiene