Strategy
Creative & Content
Testing
Delivery
Activity Tracking
Acquisition & Retention

Our custom email marketing deliverables look and read great, but when it comes to email creative, you need more than a pretty design and words. That’s why the internal testing we’ve done and the years of experience we have in creating and delivering email marketing messages sets us above the competition.

Developing an email marketing campaign, whether it involves newsletters, blogs, promotions and postcards, or auto responders and triggered emails, is all about choices. How much copy and graphics to use? What promotions work best and where should promotional elements be placed? How to design for preview panes? How to capture the interest of people who quickly scan an email? What words send up red flags from spam filters? How do we code the HTML for maximum displayability across ISPs? The list goes on and on.

But we don’t stop at the end of the email, Fast Trike looks closely at what happens when an email recipient clicks through to a web site, landing page or microsite. Is the messaging from the email carried through? Is the trail from the email to the shopping cart, registration page, or other destination clear of obstacles? The ability to deliver stellar designs and copy that is written solely for the way people read email, together with our knowledge of email marketing best practices, is what keeps our clients coming back.

Creative & content services include:

• Email concept
• Design and copy writing
• Layout
• Production & formatting
• Customer surveys
• Development of HTML, Text, and AOL versions
• Addition of viral marketing elements
• Links to landing pages and other URLs
• Blogs and blogletters