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activity tracking

Strategy
Creative & Content
Testing
Delivery
Activity Tracking
Acquisition & Retention

 

Activity tracking is a key part of lead management, ongoing email and blog message development, and ROI tracking.

Fast Trike not only makes this information available to you, but we analyze the data for you, provide you with monthly reports and make sure future email marketing incorporates what is learned in detailed campaign tracking.

To make sure our clients have the most thorough data available, we’ve developed close ties to a network of technology providers. Email reporting capabilities include:

  • Campaign Reports - Open, click-through, bounce and unsubscribe rates; Web site activity; links clicked (HTML vs text); messages referred; spam complaints; and list quality and mailing effectiveness ratings.
  • Demographic/Recipient Reports - View all demographic information collected on an individual, and complete activity history for individuals including Demographic Breakdown and User Profiles.
  • List Reports - View campaign and member statistics for individual mailing lists as well as new monthly subscribers and unsubscribes.
  • Emailed Reports - Reports can be automatically emailed at regular intervals to your team.
  • Aggregate Reports - View complete statistical reports across all or specific messages during a specific time frame. Download reports on your most active readers or customers.
  • Seedbox Monitoring - View inbox vs. bulk folder rates by ISPs alongside other important campaign metrics such as overall open and click-through rates, bounces, unsubscribes, and Web page visits.
  • CRM/API Integration - Talk to us about how we can tie in your email campaign results into your current API tool.

 

Talk with us about your email marketing and we guarantee you will take away easy-to-implement ideas that will increase open rates, click throughs or conversions.

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